Lights, Camera, Action! How to Create Training Videos That Scale

Discover the secrets to creating short, engaging training videos that boost retention and actually help your customers take action.

Author

Manasi Shukla
July 08, 2025

If you’re tired of scrambling to train every new customer or if your team is stretched thin trying to keep up with onboarding, now’s the time to make training videos a core part of your go-to-market strategy.

eLearning increases retention rates by 25% to 60%, compared to just 8% to 10% for traditional face-to-face training. 

- The Research Institute of America

Videos aren’t just a “nice to have.”

They’re a proven, scalable way to boost product adoption, drive customer engagement, and free up your team so you can focus on growth, not support tickets.

But impactful training videos aren’t about cramming 20 minutes of content into two. They’re about clarity, relevance, and meeting your customers exactly where they are.

1. Map Videos to Your Customer Journey

  • Create short, targeted videos for each stage: pre-launch teasers, onboarding, feature walkthroughs, and troubleshooting.

  • Think about where your customer is in their journey and what they need to succeed at each step.

2. Keep It Short and Focused

  • The sweet spot? 2–5 minutes per video.

  • Each video should tackle a single task or concept. Clarity beats content overload every time.

3. Make It Scalable and Accessible

  • Host videos in your product’s help center, LMS, or onboarding emails so customers can learn on their own schedule.

  • Use the same videos to align your internal teams such as sales, support, and marketing so everyone delivers a consistent message.

4. Script, Storyboard, and Show

  • Write a clear, conversational script and plan your visuals.

  • Use real product demos and customer scenarios to bring learning to life.

  • Add captions and transcripts for accessibility.

5. Measure What Matters

  • Track onboarding completion, product usage, and support ticket reduction.

  • Use these insights to refine your videos and prove the ROI of your training investment.

Why This Matters for Scaling Companies

When you’re scaling fast, you can’t afford to hand-hold every new user or reinvent your training for each launch.

Training videos let you deliver high-quality, consistent education on demand, at scale, and with measurable impact.

Ready to Make Your Next Launch a Success?

Don’t let onboarding slow your growth! Let’s map out a training video strategy that supports your GTM goals, delights your customers, and gives your team room to scale.

Book a free Training Strategy Call or reply to this newsletter. Let’s make your next launch your best yet!

Until next time,
Manasi