How to leverage sales & marketing

Are you struggling to understand how your customers learn? The answer may be with your sales and marketing team!

Many healthcare companies spend a lot of time understanding buyer personas for sales and marketing but fail to leverage them for customer education. 

Here's how to tap into this goldmine of information:

1. Use existing buyer personas to determine which customer segments you should focus on for your educational initiatives.

2. Dive into their job roles to understand their responsibilities and time they can dedicate to learning.

3. Determine how they prefer to learn. Do they engage better with interactive videos, or do they favor concise, straightforward text?

4. Determine how they prefer to learn. Do they engage better with interactive videos, or do they favor concise, straightforward text?

5. Develop educational materials aligned with their different personas. This could mean producing a variety of content types, such as videos, infographics, or manuals.

Remember, it’s not just about delivering information; it’s about providing the right information in the right way to meet your customers where they are!